Bottom of the Funnel Content Is More Useful the Longer Your Sale Cycle Is

The harder your product is to adopt, the more useful it becomes. There's an element of, you know, it's like it's less marketing. It's less marketing if you just are up front with the fact that you're writing a piece that's about how to use your product to get some kind of result. And for a buyer, there is no sale cycle. Everything happens in a really condensed period of time.