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Adwords with Unknown Budgets

Data Skeptic

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The New Approach With Proportional Bidding to the Available Budget

A new approach with proportional bidding to the available budget, left, where does that put us between this lower bound of greedy and this theoretical upper bound of seeing the future? Right? So it makes sense that er, i mean, we didn't do the derivation, but to say that 50 % is the efficiency for greedy, it's intuitively appealing. I can trust that there's a mathematical proof there that listeners can find in the paper. And then obviously, there's a ceiling here. If i had perfect knowledge of the future, i could come up with the optimal solution, cause i know what's going to happen in advance. I can do no better than that.

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