The Data OKCupid is Using to Help Users Find Love
Marketing Trends
00:00
OKCupid: The First Dating App to Expand Sexuality and Gender Identity Options
OKCupid was the first dating app to enable users to select from like a suite of sexuality and gender identity options. In 2021, we said, you know, there's a new generation. There's Gen Z coming up. We have more LGBTQ plus daters in the world than ever before. And we looked at how people were identifying and decided to add in 19 new identities for queer people. So now if you come to OK, Cuban today and you are LGBTQ plus, you have over 60 identities that you can choose from.
Transcript
Play full episode
