How Do We Increase the Average Sales Price?

More and more, a larger portion of our conversations bout how do we greenlight games is thinking about how we increase the average sales price. Even in the zombis world, wore two sord and sorcery games, the operating income in thee return on that income is dropping asically. If you look at competitors in the space that are making the same game or the same topics, and they're giving away more for less, you're probably not going to be able to move in there. You've got to come up with something novel that is going to make, that's going to make people convince to spend more money. And so i so even with the teams that i know that are