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The World's First Carbon Negative Fashion Brand
Each sweater comes with its very own sheep adopty. The tag shows you the manufacturing and carbon foot journey of your sweater. They even tell you if your jumper outlives the sheep, because sheep only live for ten years. But your jumper that they give you, is for life. So they offer lifetime repairs. And their whole brand ethos is about reminding customers that clothing has tits environmental impact but that each piece starts out life somewhere. That really is wonderful, circular economy, sustainable and joyous.