A/B testing and growth analytics at Airbnb, building data science tools and metrics store with Nick Handel, the data scientist show#037
The Data Scientist Show - Daliana Liu
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Do We Really Need to Log People Out After 40 Hours?
We tested sending an emal a, you know, 24 hours after they abandoned their cart. Anduo, t turns out it's better to send it sooner. We took the a log in with facebook button and changed some of the language there. That was another one that was worth hundreds of thousands of nights booked. The team was just shocked when we saw this huge drop off around a forty eight hours,. drop off of a check conversion conver im around forty eight hours.
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