Dailymotion’s push into attention measurement and AI
Marketecture: Get Smart. Fast.
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Understanding Attention in Advertising
This chapter explores the pivotal role of attention in advertising, focusing on consumer behavior and audience engagement through advanced methodologies like eye tracking and AI analysis. It discusses the dual function of attention as both a key performance indicator and a predictive input, while emphasizing the partnership with Lumen to refine attention measurement. The conversation aims to establish industry standards for attention and underscores the impact of innovative advertising strategies on brand lift and overall campaign effectiveness.
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