
Hacking the Human Mind - Book Preview: Dyson
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Value of Perceived Effort
This chapter examines how perceived effort influences consumer ratings and satisfaction with products and services. Highlighting various studies and anecdotes, it demonstrates that consumers often favor transparency about effort over objective quality, such as seeing preparation processes in restaurants. Additionally, it reveals the implications of perceived effort in professional settings, emphasizing the need for brands to communicate their efforts effectively to enhance customer appreciation.
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