The Army Never Advances the Collective

The way we used to run sales, for example, yeah. We used to have hunters and farmers in the sales force. That's what they were called. Hunters hunt new business farmers mappings and contracts. Some of the work we're doing at the moment with some of the big farmers is to institute distributive decision making. I think COVID triggered the switch to complexity. It was a massive attack from systems thinkers who ignored us completely. And that's where it goes back to an over focus on the individual as opposed to the collective. The army never advances the collective because it knows it works. Roles working in combination works. Human beings did not; this is a real problem by

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