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4min chapter
182: Building Focused Flywheels, with Nathan Barry
Focused
The Ultimate Advice From a Mentor
ConvertKit was a self-publishing company that grew from 2,000 to about 5,000. But revenue started declining and the company couldn't keep up with its costs. A mentor at Kiburka told him he should shut down ConvertKit because it wasn't working. He ignored his advice for six months but then decided to double down on converting ebooks into direct sales instead of selling them online.
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