Building a Coaching Practice Through Enjoyment and Authenticity

In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and with people I enjoy, always working to be more interested and interesting, coaching clients will appear."

I break down how this approach relies on confidence, curiosity, and patience rather than anxious, desperate chasing. The goal isn't trying to "get clients" but rather investing deeply in areas that genuinely interest you, developing hard-to-ignore perspectives (often through productive disagreement with conventional wisdom), and creating a practice that feels good now and will feel good later.

If you'd like to create a sustainable 5-15 session per week coaching practice without exhausting yourself in the pursuit of clients, this episode, I think you'll enjoy what I have to say.

If you'd like support and community around these ideas, consider joining my Office Hours community:

https://officehourswithmark.com