112: Alexander Group’s secret weapon: the client impact analysis | with Matt Bartels, Quang Do
Conquer Local Podcast
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How Do You Combat Product Dumping?
A lot of that revenue growth equation can start with your existing clients and do what we call a conversion, penetration, af retention analysis. So you look at your overall growth year, every year, in aggregate, a lot of people do. And it's really account by account, advertiser by advertise, agency by agency. We'll just get a handle on our existing book a business and understand nwe be better in one of those parts of the equation. That can be a quick win.
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