Pinch of Yum - How Did They Get Started?

Pinch of yum started in 2010 on a tumbler blog. As the business matures, you're looking to diversify outside of online businesses. For Lindsey, that was super important. She was writing and she got instill is passionate about how do you write in a way where people feel connected to what you're writing? It's this balance of structuring a piece of content in a way so Google can understand it.