Founder's Journal cover image

The Business Behind Conferences + Embracing Confrontation

Founder's Journal

CHAPTER

How to Start an Events Business

The hustle started as an events business. South by Southwest drove $325 million in economic impact to Austin, Texas last year. If you can have a thousand people attend on average charge them a thousand bucks that's a million bucks. And then if you get the right types of people already spend money in whatever you could probably get another.

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