Jordan Balford opens his playbook and gives readers access to the exclusive step-by-step system he used to create massive wealth. The book cracks the code on how to persuade anyone to do anything, regardless of age, education or skill level. Every sale is the same because three key elements still have to line up in any prospects mind before you have a shot at closing them. In essence, your prospect must be absolutely certain that they love your product,. As we like to say with the straight line system, your prospectmust think it's the best thing since sliced bread.

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