Nusette News Letter - What's Your Marketing Strategy?

Daniella Pierson founded the daily lifestyle- and business-focused newsletter, The Newsette, while on break during her sophomore year of college, and over seven years, has turned it into a $40 million business. That's thanks to, she said, a subscriber base of 500,000, that helped lead the company to end 2021 with a profit worth eight figures.

Now, the 26-year-old entrepreneur, who also serves as the CEO of the media company, is planning to invest millions of dollars throughout the company to grow the business this year, including the newly formed creative agency arm, called Newland.

On the latest episode of the Digiday Podcast, Pierson acknowledged that growth didn't come without challenges: “It really was touch and go until the last few years,” she said, and her team only recently doubled in size this year to 25 people. It’s “really important for young entrepreneurs to know that just because something isn't taking off and making millions of dollars a year or two, doesn't mean that it can't and year five.”

Pierson herself is also channeling her entrepreneurial spirit in new ways this year by working with co-founders Mandy Teefey and Selena Gomez to create Wondermind, a start-up centered on democratizing access to mental health care that operates a production studio, media arm and product business.