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ESPN’s Big Bet

The Powers That Be: Daily

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ESPN's Solution to Fragmented Sports Content

This chapter explores ESPN's efforts to address the challenges of fragmented sports content by potentially becoming a central hub for live sports streaming, making it easier for fans to find and access games from different leagues and services. By partnering with other services and simplifying the process for users, ESPN aims to streamline the discoverability of sporting events and engage younger fans in interactive consumption on digital platforms.

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