6min chapter

Behavioral Grooves Podcast cover image

You Can Change Someone’s Mind But Are You Sure You Want To? | David McRaney

Behavioral Grooves Podcast

CHAPTER

What Color Are Crocks?

Michael carlovich was a color researcher who in his early days, when he was still an undergraduate, worked in a grow house growing plants. He says electromenergy hits things, bounces off, goes in our eyes, we see it what it absorbs. We do absorb, you get the holding up. And they thought crocks would be perfect, because you could pair crocks with socks. Most people see socks is white. They didn't just come up with that out of, out of a bag. It's something that is produced after a process and not before. So this is very important again,  this is how to make an image of your brain which isn't really there

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