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E102: Fortunes are made in recessions
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Strategic Local Marketing and Omnichannel Success
This chapter explores the effectiveness of local marketing strategies, particularly in the context of sports teams and various advertising mediums. It highlights the importance of measuring marketing spend across channels, considering the impact of digital ads on physical retail, and the strategic benefits of partnerships with major retailers. Additionally, it discusses the complexities of launching products on platforms like Amazon and the necessity of a cohesive omnichannel presence for enhanced brand visibility.
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