2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Richard Osman: The Untold Story Of A TV Legend's Addiction

The Diary Of A CEO with Steven Bartlett

CHAPTER

How Do You Experience Creativity?

At its essence, what is creativity and how does one go about being more creative or becoming more creative? Yeah, it's a tricky one. It's always just been the way that my brain has worked. I was talking to a husband of a friend of mine who is a working class French guy who is a maths genius. And he said, well, I got all these concepts sort of, they sort of rush around the outside of my head. And occasionally two of them will bump into each other - and suddenly I've got something new. Now, is that useful to people? I don't know, other than to say, keep your eyes open and your ears open all the time

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