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#22 How To Turn Down A Billion Dollars: The Snapchat Story
Founders
The Pain of Convincing People to Join Facebook
Polk failed to solve any problems for young users who were more than happy with Snapchat. Mark Zuckerberg later said when asked about Facebook's acquisition strategy, now he intended to show Evan and Snapchat the pain they would have to suffer to compete with Facebook. Polk was further hampered by the fact that teens were drawn to Snapchat because it was explicitly not Facebook.
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