Today we are bringing you something special! A behind the scenes look atone of the businesscreator.club office hours.
We had a high-impact discussion on moving from one-on-one sales to
scalable one-to-many models with content. We answered questions about
launching podcasts, repurposing content, and growing a valuable network.
We also discussed how to leverage collaborations to build authority and
boost sales.
Here are some of the top moments.
1. Validated the Interview Model as a Sales Engine
- The interview model is still viable—when done strategically. Use it to
build real relationships and create opportunities for collaboration and
sales.
2. Leveraged “Ladder of Influence” Framework
- Target guests based on tiers (C → B → A). Start with peers and move up
by leveraging each guest's network.
3. Created the “Fastest Path to Cash” Flow
- Focus first on direct relationships (the guest) and convert them or
collaborate with them to reach their audience. This is quicker than cold
ads or SEO.
4. Clarified the Expert Positioning in Interviews
- Shift from “reporter” to “collaborator” by injecting your own insights
in interviews. This positions you as an expert too.
5. Set the Playbook for Growth via Ask Framework
- After every interview, ask these 3 things to ensure a constant flow of
leads and opportunities.
Timestamped Overview:
[00:00] Intro: Behind the scenes of the Business Creator Club’s first Q&A session
[02:30] Surya’s question: Is the interview model still worth it in 2025?
[05:00] The ladder of influence: How to strategically choose your guests
[07:30] Podcasting as a lead-gen tool: building rapport with your guest
[10:00] Breaking down podcast discoverability, retention, and what actually works
[13:40] Paid reach vs. organic growth: When should you spend to accelerate?
[17:00] Why most interview podcasts sound the same — and how to stand out
[20:30] Flipping the script: How to position yourself as an expert within the interview
[23:30] Leveraging your guests for offers, referrals, and warm intros
[27:00] Fastest Path to Cash: Using 1:1 conversations to unlock 1:many opportunities
[30:45] How to build value before you make the ask
[34:10] Surya’s lightbulb moment: From interview to relationship engine
[37:35] Dana’s question: How do you get guests when you’re just starting out?
[41:00] How to turn one interview into a referral chain of ideal guests
[44:25] Final tips: Use content as a vehicle to connect and collaborate
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
