Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
Positioning Propositions - What's the Word?
For me, a positioning is what's the word or the very short phrase that if we are disciplined with our marketing over time, we will come to own in the minds of the market. I actually force clients sometimes with fat markers to fill these things out, which means they can't write little mini essays and they just have to focus on the simplicity of the one word or the three words. They hate doing it sometimes, but you always end up in a much, much more focused spot.
Play episode from 18:47
Transcript
