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Why Building a Personal Brand is Now Essential For Success

Disruptors

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The Power of Branding in Property

I think leveraging a personal brand is great for raising finance. Because you can essentially show your CV online in a more interesting way. But at the same time, the market decides whether it likes it or not. I mean if you think about Coca-Cola is Coke. So people shorten it and they name it what they want to name it. And progressive property has been going nearly 17 years. It's not perfect. I'm not perfect. We create the brand, we create what we people want to see but actually is it really perceived in that way or people cautious? You can bullshit someone for five minutes. You can't bitch someone for 20 years.

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