3min chapter

Disruptors cover image

Why Building a Personal Brand is Now Essential For Success

Disruptors

CHAPTER

The Power of Branding in Property

I think leveraging a personal brand is great for raising finance. Because you can essentially show your CV online in a more interesting way. But at the same time, the market decides whether it likes it or not. I mean if you think about Coca-Cola is Coke. So people shorten it and they name it what they want to name it. And progressive property has been going nearly 17 years. It's not perfect. I'm not perfect. We create the brand, we create what we people want to see but actually is it really perceived in that way or people cautious? You can bullshit someone for five minutes. You can't bitch someone for 20 years.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode