Holiday Success Starts Now
Ecommerce Playbook: Numbers, Struggles & Growth
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Making Proactive Decisions and Connecting Marketing with Finance
This chapter highlights the significance of not depending solely on forecasts and instead focusing on making informed decisions. They discuss connecting marketing and finance in a direct-to-consumer business, the growth map process, and converting revenue numbers into unit sales forecasts for inventory decisions. They stress the crucial nature of this moment for forecasting and encourage listeners to start taking proactive steps. They also provide information about their website and invite further inquiries.
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