Why You Shouldn't Create Ads That Don't Feel Like Ads

As a buyer, i'm only going to buy thing when i need it for my marketing team to be more successful. And that's called winning on brand. Monday dot com sells a tool in a commodity. Sofware space management tools are a commodity. Right now we use a sonna. A sonna does not do marketing well. They have a good brand, but in terms of digital execution, it's poor. Do what sales force is doing right now is dumb. Sales force is a huge organization that already has massivepenetration and scale  and spending time trying to keep up with the companies growing at 50 or 75% isn't smart. As companies get larger, they