2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

Your Fitness App is Making You Fat, Here’s Why - Nir & Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

How to Change Long Term Behaviors

Too many fitness products emphasize sweating the pounds away without establishing a proper base of nutrition. The cycle of yoyo dieting and subsequent self loathing makes us fat. Finness trackers that make people do things they hate doing fail to change long term behaviors.

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