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129 - Danny Buck - Scaling CRAFTD To £20 Million - Life By Design - Investing In Wine
The Frankie Lee Podcast
E-Commerce Marketing
I was speaking to other big, big e-commerce owners and they're saying that in order to get a higher multiple on the sale of their business, they have to diversify the channels. Our version of that is looking at distribution and looking at wholesale, but owning the customer for us, our CRM is so good. It's SMS, email, obviously you're different ad platforms, organic social, creative is a big part of it, which makes you stand out. I've seen Clavio because like everyone's everyone has a Shopify store using that,. You know, to run the email marketing and the follow-up because you can program into that. Is there any particular
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