The Risks of Buying CTV Programmatically

Chris Kane of Jones Media fame, he did a presentation at Progio in Las Vegas about some of the risks associated with buying CTV programmatically. So I'm curious about your take on this concept of sorta CTV and whether, you know, you think buyers are aware that their buys might include these sort of out of home-ish placements. And there's a big difference between the intent of a buyer to purchase television inventory in the living room versus,. you know, inventory in a commercial location.