Is There a Difference Between One Choice or Multiple Choice or Option?

Professor Eric Johnson shares compelling research revealing the tiny factors that have a huge impact on what we (and others!) end up choosing. 

— YOU’LL LEARN — 

1) How changing order drastically changes what we choose 

2) The key to minimizing indecision 

3) The biggest decision-making mistake people make 

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— ABOUT ERIC — 

Eric J. Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. He lives in New York City. 

• Eric’s book: The Elements of Choice: Why the Way We Decide Matters 

• Eric’s Twitter: @ProfEricJohnson 

• Eric’s website: TheElementsofChoice.com 

• Eric’s study: “Do Defaults Save Lives?” with Daniel G. Goldstein 

— RESOURCES MENTIONED IN THE SHOW — 

• Tool: Marvin 

• Study: “How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product” by Irwin P. Levin and Gary J. Gaeth 

• Book: On the Road by Jack Kerouac 

• Book: The Electric Kool-Aid Acid Test by Tom Wolfe 

— THANK YOU SPONSORS! — 

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