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Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier

Social Media and Politics

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What's the Difference Between Local and Mainstream Party Campaigns?

In the Netherlands, there was also like a big political crisis and it was difficult also to maneuver the campaign a little bit because they needed to. So that's what we saw a little bit in the Netherlands. I think for local parties, it's a perfect way to reach their potential voters because you can basically locate them, which is I think the big difference. And for bigger parties, we saw with our data is that parties have different strategiesbecause in a two-party system, you can try to focus on certain messages or certain political parties. However, in the Netherlands,there were like three different strategies. The other one was really trying to mobilize your own electorates. They really tried

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