Bing Breaks Bad, Metaverse Fades, Tesla's Self-Driving Recall
Big Technology Podcast
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Navigating the Shifts in Digital Advertising
This chapter explores the decline in effectiveness of online advertising, particularly due to Apple's anti-tracking measures and changing consumer data privacy expectations. It highlights the evolution of advertising strategies amidst the rise of retail media networks and critiques platforms like Spotify and YouTube in adapting to these new dynamics. Additionally, it discusses the implications of leadership changes and competition on the future of content distribution and advertising effectiveness.
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Transcript
