2min chapter

The Long Game cover image

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

The Long Game

CHAPTER

Do You Know Who to Reach Out to for Articles?

Do you have an intake form, like a harrow of sorts that they run themselves? Or is it more so, like hand for you? I'm not very rigorous about it. And i've seen those methods you've described. But when i worked at c x l, i had like, kind of a mental list of people that i would reach out to t for articles. When id read about, you know, how do you run multiple competing experiments on a page? So i thought that was fascinating but, ye, i've never done the harro style thing. Remind me hat might need your help.

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