Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How PLG companies find product-market fit: Sandhya Hegde on product-led growth

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Scale Your Organization Around a Product Like Growth

In a true product led company, every function is product led. In the case of Snake, that was always developer adoption. It was enterprise and kind of the security bio experience that they actually layered on on top of the company as a standalone team. So let Guy share in his own words like what that strategy was, why they did it, how long did it last?

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