There are three persuasive techniques that are being used to day that are extremely good. They play on all sorts of things from h literature, like motivational interviewing and on likelihood model - even though the people practice n practicing them don't know those. What they really doing is helping the person separate out on some unconscious level, that the sensation is separate from their thought. That is that's in every one of these techniques. And they all independently sort of found that. The difference is the intensity of the feeling.