9min chapter

Plain English with Derek Thompson cover image

The Four Biggest Myths About Political Persuasion

Plain English with Derek Thompson

CHAPTER

Navigating Political Persuasion

This chapter delves into the intricacies of political persuasion, revealing how subtle exposure to opposing viewpoints can lead to shifts in opinion among audiences, particularly Fox News viewers. It emphasizes the importance of understanding the complex dynamics of belief change, as temporary shifts may occur but individuals often return to their entrenched views.

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