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9min chapter
Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
Ecommerce Playbook: Numbers, Struggles & Growth
AI-Driven Advertising Evolution on Meta
This chapter explores the transformative shift in advertising campaigns on Meta, moving from traditional methods to an AI-based approach that optimizes performance toward business outcomes. It emphasizes the importance of flexible strategies, advanced audience targeting, and the integration of incrementality studies to enhance the effectiveness of ad delivery.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode