Peter: I do focus on scalable right from the beginning and I should say when I was looking for the criteria for the next business. So our core focus has always been SEO from day one. And so while our MRR was going down our search traffic was going up you know it wasn't large in early days but it did exist. Peter: Anyone who wants to learn SEO watch the Hrefs blogging for business course. It's so good with everything you need to know to be successful. Then obviously there's a ton of other free content out there SEO people create a lot of content about Google Analytics.