Lies will have a higher engagement base ranking than truths. Things that are logical and simple are not worth sharing, right? I think there's somewhere deep in the facebook, in her face, the ability to just say, show me everything it in reversed chronological order. And finally, much of the content is determined by how people choose with very little visibility into how they choose what they shall share. We took a first step in making this more transparent by building a more transparent button to turn off our home time at night. But we were inspired by the market epothenry suggested by doctor june wolfram before this committee was formed.