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The Rise and Fall of BlackBerry
CFO Bookshelf
What Happened to Blackberry?
Blackberry had never really needed to work much on consumer facing aps for two reasons, because the carriers wouldn't let them. Google and apple were both computing companies steeped in software,. so they had better aps, more compelling offerings from the getgo. And not only that, but when google came to prominence, that was an opening left by rim with vorizon. They said, you know it? We get the 30 % of ap sails that we get on our ap stores. Hey, carriers, you can have that.
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