What is the future of eCom? on DTC Hotline Episode 1
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating E-commerce Campaign Strategies
This chapter explores the complexities of campaign management in e-commerce, focusing on distinct ROAS targets for returning versus new customers. It emphasizes the importance of tailoring campaigns to audience segments while leveraging AI for strategic insights and data analysis. The discussion highlights the necessity for brands to adapt to current market challenges through innovative strategies and operational excellence.
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