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4min chapter
Who wants the new Club World Cup?
The Athletic FC Podcast
Navigating Sponsorship Challenges in the Club World Cup
This chapter explores the complexities of sponsorship and marketing related to the new Club World Cup, emphasizing FIFA's difficulties in securing major partnerships. It examines the lucrative revenue potential of the tournament alongside existing tensions with sponsors and FIFA's branding struggles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode