2min chapter

Thinkers & Ideas cover image

The Long Game with Dorie Clark

Thinkers & Ideas

CHAPTER

Optimizing for Interest

In his new book, "Optimizing for interesting," Martin Luther King Jr. argues against the idea of optimizing only for money. He says most people would like to find something that gives them some sense of purpose. But it's tough to start there, because sometimes you just really don't know what your purpose is, he writes.

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