Nonprofit Nation with Julia Campbell cover image

Donor Retention and Fundraising Trends with Barbara O’Reilly

Nonprofit Nation with Julia Campbell

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Donor Retention: The Core Challenge for Nonprofits

This chapter examines the pressing issue of donor retention in the nonprofit sector, pointing to alarming statistics and trends that highlight a decline in returning donors. The speakers advocate for a personalized approach to donor communication and engagement, emphasizing the importance of understanding donor motivations and providing meaningful interactions. They warn that without shifting focus from merely acquiring new donors to nurturing existing relationships, the sustainability of nonprofit organizations could be at risk.

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