Building a Digital Personal Brand

Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He highlights that personal branding is crucial for survival and adaptability, especially in the face of AI advancements. Spencer advises leveraging AI to enhance personal branding by creating comprehensive content from talks, articles, and interviews. He suggests starting small with habits like daily YouTube videos or podcast appearances and using AI tools to repurpose content into long-form blog posts and other media. He also stresses the importance of discernment and focusing on what truly adds value. Show Notes

Connect With: 

• Stephan Spencer: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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