2min chapter

The Breakout Growth Podcast cover image

How Startups Should Think About SEO from Shopify's Former Director

The Breakout Growth Podcast

CHAPTER

The Most Common Wrong Things When It Comes to SEO

I used to run European operations for a company that Ethan and I worked with. And such a different kind of culture in Germany in terms of like the best marketing material came out of there because it always had to be highest quality, very, very well created. There was definitely not as much warm and fuzzy, very honest assessment when there was disappointment with things. So yeah, I think America would seem very warm and fuzzy after that because it's a lot of positive reinforcement, not always.

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