The Innoficiency Principle with Blair Enns
The Soul of Enterprise: Business in the Knowledge Economy
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How to Increase Profitability With Value-Based Pricing
Dr. Jules Goddard says strategy is the rare and precious skill of staying one step ahead of the need to be efficient. If you can move from selling time to selling value, what's really interesting is some people that I talk to who can't get their head around the idea of value-based pricing. It's hard to imagine this world where you're getting paid so much that you only have to do a rudimentary analysis of your cost to make sure that it's still profitable.
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