31min chapter

The Copywriter Club Podcast cover image

TCC Podcast #410: The SCORE Method for Emails with Kennedy

The Copywriter Club Podcast

CHAPTER

Email Marketing Mastery: Strategies for Engagement

This chapter explores the speaker's journey from mentalism to mastering email marketing, emphasizing the importance of personalized automated follow-ups. Listeners learn about effective strategies, such as the SCORE method, to engage subscribers and address their urgent needs while highlighting the ethical considerations of persuasion. It also provides insights into tailoring approaches for different buyer types to maximize conversions and revenue through structured email sequences.

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