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How to Change Anyone’s Mind per Jonah Berger, Ep #300

Negotiations Ninja Podcast

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Is Too Many Options Too Many?

Is there any data to suggest how many choices is too many? It's a great question, and the challenge that depends on the situationr so i'll take one example. We have an almost three year old boy, and he is a wonderful child, but he's also challenging sometimes. And so we use a strategy that many parenting experts recommend, which is, rather asking to do something, we give him a choice. If we gave him ten options, that would be too many. Now take a different example. Youre talking to a client, or you're in a tough negotiation. Two options may seem like too few. Even three options may seemlike too few. If you start

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