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5min chapter
Bora-Gründer Willi Bruckbauer (#743)
OMR Podcast
Innovationen und Sponsoring im Radsport
Dieses Kapitel beleuchtet die Wachstumsstrategien und Herausforderungen des Unternehmens Canyon im Radsport, sowie die Bedeutung der Finanzierung durch Banken und Investoren. Zudem wird die Rolle des Sponsoring bei der Markenentwicklung und die finanziellen Strukturen eines World Tour Teams, insbesondere bei der Tour de France, thematisiert.
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